Episode 32

In this episode, Gaby sits down with Nick and Robin, founders of Seed, to talk about how the agency is run and why it matters to the businesses it works with. They also talk about the transition Seed is going through at the moment, moving to employee owned and how Seed could technically fire them if they wanted to... They cover: How Seed is structured, and why they built it this way What changes when the people running your account own the company Why accountability in the team leads to better results for clients What outcome linked commercials mean, and why Seed wants skin in the game If you’re a CMO or Head of Marketing wondering why your agency isn’t more proactive, this one’s for you!