Microsoft Ads Agency
Microsoft Ads
Reach valuable audiences across Bing, MSN, and the Microsoft ecosystem with lower CPCs and strong B2B targeting capabilities.
Microsoft Ads Services
What our Microsoft Ads Agency delivers
Microsoft Ads gives you access to a high-value audience segment that your competitors are often ignoring. With native LinkedIn audience integration and consistently lower cost-per-clicks than Google, it is one of the most efficient channels for driving qualified traffic. We build and manage campaigns that take full advantage of the platform's unique targeting and audience features.
- Bing Search campaign management
- LinkedIn profile targeting
- Shopping campaign optimisation
- Audience network placements
- Import and adaptation from Google Ads
- Automated bidding strategies
- Demographic and device bid adjustments
- Multimedia ad formats
Microsoft Ads formats
Microsoft Ads campaign types
Search Ads
Text ads on Bing search results reaching the 10-15% of search users that Google doesn't. Often converts at higher rates with lower CPCs.
Shopping Ads
Product listing ads on Bing with images, prices, and merchant details. Typically delivers 20-30% lower CPA than Google Shopping for the same products.
Audience Network
Native ads across MSN, Outlook, Microsoft Edge, and partner sites. Reach users as they browse trusted Microsoft properties.
Multimedia Ads
Large-format visual ads that dominate the right side of Bing search results with images, text, and CTAs.
Why Microsoft Ads
Lower CPCs than Google across most verticals, stretching your budget further
Access to an older, higher-income demographic that converts at premium rates
Native LinkedIn audience integration for precision B2B targeting
Less competition for high-value keywords means stronger impression share
How We Work
How our Microsoft Ads team works
LinkedIn Targeting
We layer LinkedIn profile data, including company name, industry, job function, and seniority, on top of search campaigns. This is transformative for B2B brands wanting to reach decision-makers without paying LinkedIn's premium CPCs.
Google Import + Adaptation
We import proven Google Ads campaigns as a starting point, then adapt bid strategies, targeting, and ad copy specifically for Microsoft's different audience demographics and user behaviour.
Audience Expansion
Microsoft's audience network reaches users across MSN, Outlook, and Edge. We use these placements strategically for retargeting and prospecting to extend reach beyond search.
Why Seed
Why choose our Microsoft Ads Agency
As a Microsoft Advertising Partner, we understand the unique opportunities this platform offers. Most agencies treat Microsoft Ads as an afterthought. We treat it as a strategic channel that regularly outperforms Google on efficiency for our clients.
Microsoft Ads FAQs
Common Microsoft Ads questions
Absolutely. Bing holds around 10-15% of search market share in the UK, and its users tend to skew older and higher-income. For many brands, Microsoft Ads delivers stronger ROAS than Google at a fraction of the cost.
Ready to grow?
Let's build something that performs.
Whether you're scaling up or shaking things up, we'd love to chat about how we can help. No hard sell - just a conversation about your goals.