App Store Ads Agency
App Store Ads
Drive app downloads and engagement through Apple Search Ads, putting your app in front of users at the exact moment they are searching.
App Store Ads Services
What our App Store Ads Agency delivers
Apple Search Ads places your app at the top of App Store search results, capturing users with the highest download intent. We manage campaigns across Search Results, Search Tab, Today Tab, and product page placements to maximise visibility and installs while keeping cost-per-acquisition under control.
- Apple Search Ads campaign management
- Keyword research and bidding
- Search Results and Search Tab placements
- Creative set testing
- Audience refinement and exclusions
- Post-install event tracking
- Competitor conquesting strategies
App Store Ads formats
App Store Ads campaign types
Search Results Ads
Your app appears at the top of App Store search results for targeted keywords. The highest-intent placement in mobile app advertising.
Search Tab Ads
Appear on the Search tab before users type a query. Great for brand awareness and capturing users in discovery mode.
Today Tab Ads
Premium placement on the App Store's front page. Maximum visibility for app launches, seasonal promotions, and brand campaigns.
Why App Store Ads
Reach users with the highest download intent on the App Store
70% of App Store visitors use search to find apps, so visibility here is critical
Strong conversion rates compared to other install channels
Granular keyword-level control over visibility and cost-per-install
How We Work
How our App Store Ads team works
Keyword Harvesting
We run broad match discovery campaigns to identify converting search terms, then graduate winners into exact match campaigns with optimised bids. This systematic approach continuously expands your keyword coverage.
Competitor Conquesting
We bid on competitor brand terms and related keywords to capture users who are actively comparing alternatives. Compelling creative sets and strong ratings help win the install.
Post-Install Optimisation
Downloads alone aren't enough. We track post-install events such as registrations, purchases, and subscriptions, then optimise campaigns towards the actions that actually drive revenue.
Why Seed
Why choose our App Store Ads Agency
App Store Ads is a unique channel that requires specialist knowledge of Apple's auction mechanics, keyword strategy, and creative set optimisation. We combine this platform expertise with a focus on post-install value to ensure your cost-per-acquisition reflects real business outcomes, not just downloads.
App Store Ads FAQs
Common App Store Ads questions
Apple Search Ads uses a cost-per-tap model with a second-price auction. You set maximum bids per keyword, and you only pay slightly more than the next highest bidder. We optimise bids continuously to balance volume and efficiency.
Ready to grow?
Let's build something that performs.
Whether you're scaling up or shaking things up, we'd love to chat about how we can help. No hard sell - just a conversation about your goals.