Amazon Ads Agency
Amazon Ads
Maximise product visibility and sales on the world's largest online marketplace with expertly managed Amazon advertising.
Amazon Ads Services
What our Amazon Ads Agency delivers
Amazon is where buying decisions happen. Our Amazon Ads management covers Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP to ensure your products are visible at every stage of the shopper journey. We combine keyword strategy, bid management, and creative optimisation to drive sales and defend your brand presence on the platform.
- Sponsored Products campaign management
- Sponsored Brands and video ads
- Sponsored Display and retargeting
- Amazon DSP (demand-side platform)
- Keyword research and harvesting
- Product listing optimisation
- ACoS and TACoS management
Amazon Ads formats
Amazon Ads campaign types
Sponsored Products
Keyword and product-targeted ads that appear in search results and on product detail pages. The foundational Amazon ad format driving the majority of marketplace ad revenue.
Sponsored Brands
Banner ads featuring your brand logo, custom headline, and multiple products at the top of search results. Builds brand awareness while driving category sales.
Sponsored Display
Retargeting and product-targeting display ads that reach shoppers on and off Amazon. Effective for re-engaging viewers who didn't purchase.
Amazon DSP
Programmatic display and video advertising using Amazon's first-party shopping data. Reach audiences across Amazon properties and the wider web with precision targeting.
Why Amazon Ads
Reach shoppers at the point of purchase on the world's largest marketplace
Defend brand visibility against competitors bidding on your product terms
Drive both paid and organic ranking improvements through the sales velocity flywheel
Full-funnel advertising within the Amazon ecosystem from awareness to purchase
How We Work
How our Amazon Ads team works
Keyword Harvesting
We run automatic targeting campaigns to discover converting search terms, then graduate winners into manual campaigns with optimised bids. This systematic approach continuously expands your keyword coverage while maintaining efficiency.
Brand Defence
Competitors bid on your brand terms. We build defensive campaigns that protect your brand searches, ensuring your products appear first when shoppers search for you by name.
ACoS Management
We manage advertising cost of sales at the campaign, product, and keyword level. Our approach balances aggressive growth on high-margin products with efficiency targets on mature lines.
Organic Rank Flywheel
Amazon's algorithm rewards sales velocity. We use paid advertising strategically to boost sales on target products, which improves organic ranking, which drives more organic sales, creating a compounding growth flywheel.
Why Seed
Why choose our Amazon Ads Agency
Amazon advertising is a marketplace, not a media channel. It requires a fundamentally different approach to Google or Meta. We understand Amazon's A10 algorithm, the interplay between paid and organic rank, and how to build advertising strategies that drive profitable growth without cannibalising organic sales.
Amazon Ads FAQs
Common Amazon Ads questions
Sponsored Products promote individual product listings in search results and product pages. Sponsored Brands showcase your brand logo, a custom headline, and multiple products at the top of search results, driving both sales and brand awareness.
Ready to grow?
Let's build something that performs.
Whether you're scaling up or shaking things up, we'd love to chat about how we can help. No hard sell - just a conversation about your goals.