Content Marketing
Content Audits
We audit your existing content estate to identify what's performing, what needs updating, and what should be retired or consolidated.
Our content audits capabilities
Most websites accumulate content without a clear system for evaluating what's working and what's holding them back. A content audit gives you a complete picture of your content estate: what's driving traffic and conversions, what's cannibalising itself, what's outdated, and what's missing entirely. The result is a prioritised action plan that turns your existing content into a genuine competitive advantage.
- Full content inventory and classification
- Performance analysis (traffic, rankings, conversions)
- Content gap identification
- Cannibalisation and duplication detection
- Update, consolidate, or retire recommendations
- Prioritised action plan with estimated impact
The impact of getting this right
Clear picture of your content estate's health and performance
Quick wins from updating existing high-potential content
Reduced cannibalisation that improves rankings across the board
Data-driven decisions about where to invest content resources
A cleaner, more focused content library that serves users better
Frequently asked questions
Common questions
It depends on the size of your content estate. A typical audit covering 200 to 500 pages takes 2 to 3 weeks. Larger sites with thousands of pages may take longer. We provide a clear timeline during scoping.
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