Marketing Round Up - October 2022
Paid Media And Innovation Specialist
Another month on which means even more updates and exciting things in the world of digital.
I have put together this summary of my top picks for SEO, Social, PPC and more with some of my most interesting finds!
SEO
Social Media
TikTok
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TikTok will now let viewers turn on closed captions even if a creator doesn’t (Link)
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TikTok is taking over as a search engine (Link)
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TikTok has started offering a basic text-to-image AI generator directly in the app (Link)
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TikTok is Testing a New ‘Nearby’ Feed (Link)
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TikTok partners with Ticketmaster to allow people to purchase tickets in the app (Link)
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TikTok improved shopping ads (Link)
Meta
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Instagram announced every video under 15 minutes is considered now reels (Link)
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Instagram’s new payment feature allows users to buy products via DMs (Link)
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Instagram Expands NFT Display Options to More Than 100 Regions (Link)
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Instagram testing “Achievement Badges” to Incentivise Reels Creators (Link)
Snapchat
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Pinterest adds in-app purchases to allow users to buy directly from Pinterest (Link)
PPC
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Google Ads Editor now supports Discovery ads (Link)
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Google Ads API version 11.1 released (Link)
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Google’s Display Ads get better and more personal with New Ad Tech (Link)
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Google Ads to Discontinue Content Targeting For Youtube Conversion Campaigns in 2023 (Link)
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Google Data Studio now known as Looker Studio (Link)
Other
Microsoft is launching Graphic Design App “Designer” to Compete with Canva (Link)
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