Analytics
Server-Side Tagging
Accurate, consent-compliant data collection using server-side implementations that improve data quality while respecting user privacy.
Our server-side tagging capabilities
Browser-based tracking is increasingly unreliable due to ad blockers, cookie restrictions, and privacy regulations. Server-side tagging moves data collection to your server, recovering 10–30% of conversion data that would otherwise be lost while maintaining full compliance with consent requirements.
- Server-side GTM container setup
- First-party data collection configuration
- Consent mode implementation
- Ad platform CAPI integration (Meta, TikTok)
- Cookie-less tracking solutions
- Data quality monitoring
The impact of getting this right
Recover 10–30% of conversion data lost to browser restrictions
First-party data collection is more reliable and privacy-compliant
Better data quality improves ad platform optimisation
Future-proof measurement against increasing browser restrictions
Frequently asked questions
Common questions
Instead of running tracking scripts in the user's browser, server-side tagging processes data on your server before sending it to analytics and ad platforms. This bypasses ad blockers and browser restrictions.
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