3 LinkedIn Updates You Should Know About

Gaby Rollinson

Gaby Rollinson

October 20, 2025

3 mins read

LinkedIn’s been busy again making changes, testing new features and quietly shifting how the platform works (and how we use it). These updates are actually worth knowing about if you spend any time on the platform, whether for hiring, marketing, or trying to make sense of the algorithm.

Here are three updates that matter right now.

1. LinkedIn will soon train AI on your data

(Source: TechRadar)

From 3rd November, LinkedIn will start using member data, including your profile, posts, CV, and public activity, to train its AI models by default.

This affects users in the UK, EU, EEA, Switzerland, Canada and Hong Kong, and unless you opt out, your data will automatically be included in the training process.

If you’re not keen on your profile fuelling the next wave of LinkedIn’s machine learning experiments, head to your privacy settings and opt out manually. It’s not the end of the world, but it’s worth knowing how your information’s being used (or, more accurately, optimised).

2. “Open to Work” just got an upgrade

(Source: The Financial Express)

Good news for recruiters and jobseekers, LinkedIn has introduced enhanced options for those marking their profiles as Open to Work.

Users can now add their notice period and expected annual salary, which will be visible to recruiters only.

For recruiters, it’s a small but significant improvement in transparency. For jobseekers, it means one less round of back-and-forth.

3. The algorithm wants conversation, not clout

(Source: Agorapulse)

LinkedIn’s algorithm continues to evolve,  and the latest shift is all about quality, relevance, and meaningful engagement. In other words, less vanity, more value.

Posts that spark genuine conversation are being prioritised over those that rack up empty likes or shares. The goal is to reward content that adds something to the feed rather than simply filling it.

A few reminders worth keeping in mind:

  • 72% of LinkedIn usage is mobile, so create with small screens in mind.
  • Consistency and relevance will always outperform sporadic posting.
  • Authenticity still matters (even if it’s algorithmically encouraged).

So, if you’ve been wondering why your “Monday vibes” meme or that selfie letting your network know you’re back and ready for business after a lovely holiday to Mallorca flopped, it might be time to start conversations, not just posts.

LinkedIn’s changes often come in quietly, but these three are worth clocking, especially if you use the platform to hire, market, or connect.

My dog may not care, but if you work in marketing, recruitment or business development, you probably should.

#LinkedInUpdates

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