Oxford Säid Business School
957% increase in student recruitment for MBAs, EMBAs, and executive education programmes at Oxford Säid Business School.
83%
Reduction in CPC
+5,980%
Conversion Rate
+957%
Global Lead Volume
Increasing student recruitment by 957% while reducing cost per conversion by 83%
We were initially approached by Oxford Säid Business School to review their Google Ads accounts because there were questions over the performance their externally managed Paid Search activity at the time.
We understood that we needed to help Oxford Säid Business School stand out in a competitive sector. Our focus was on targeting the right audience, improving the quality of leads globally across multiple programmes including MBA, Executive MBA, Diplomas and other Executive Education courses.
When we brought Seed in they started at less than zero and put a huge amount of work into sorting out our accounts and unpicking legacy complexity. They’re now an extended part of our team.
Iain Harper
Head of Digital at Oxford Säid Business School
How we increased student recruitment by 957%
Once we got access to the accounts, our biggest initial challenge was unravelling a complex account structure set up by another agency and correctly attributing leads to the right channels.
And the results..?
Since restructuring the Google Ads accounts from the ground up, we’ve seen an increase in conversion rate from0.05% to 3% (+5,980%), a massive 957% increase in the amount of leads generated, and a reduction of 83% in the cost of a brochure download (CPA).
- 957% increase in amount of generated leads.
- Increased lead conversion rate from 0.05% to 3%.
- Reduced cost per lead by 83%.
Interested in results like these? Call us on 01273 286 616 or email enquiries@helloseed.co.uk for a no-obligation review of your Google Ads account or Paid Search activity.
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