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About Roofing

+682% increase in PPC revenue year-on-year, +387% increase in SEO revenue year-on-year, +122.22% in website sessions.

122% increase in website sessions.

682% increase in PPC revenue.

387% increase in SEO revenue.


The challenge

Increasing website revenue by 397%

About Roofing is the largest independent roofing materials supplier in the South East. When About Roofing first opened its doors 20 years ago, the business had one goal – to become the best and biggest roofing supplier in the UK. Now with four branches, they are well on their way!

Seed has supported About Roofing on both organic and paid search channels, focusing heavily on promoting individual products and categories, whilst developing a strong improvement in brand awareness through a holistic search engine marketing approach.

We view the team at Seed not as an agency but as part of our company and unreservedly recommend them. To our pleasant surprise, Seed have not only delivered the results that they had committed to, but then exceeded them, which they have continued to do ever since!

Simon Trenerry

eCommerce Manager, About Roofing

Achieving transformative by combining SEO and PPC into one holistic digital strategy

We focussed our strategy on increasing keyword rankings for roofing materials, individual products (20,000 of them!), and product categories in the organic listings, with paid search doubling-down on product listings through Google Shopping, ReMarketing, and Search Ads for product categories.

  • Introduced Google Shopping using a product margin-based bidding structure.
  • Used Single Keyword Ad-Groups for all category Search Ads.
  • Introduced smart ReMarketing campaigns.

The Results

About Roofing is a fantastic client to work with and we have achieved some fabulous results for them through both organic and paid channels. We were even recently asked to celebrate their 20 year anniversary, which we helped film to create more ads!

  • 122% increase in website sessions.
  • 682% increase in PPC revenue.
  • 387% increase in SEO revenue.

We look forward to seeing our digital partnership with About Roofing grow from strength to strength and continue to achieve fantastic results for years to come.

Want to achieve results like these? Call us on 01273 286 616 or email for a no-obligation review of your digital marketing activity.

Let’s start the conversation

We love learning about new businesses and yours is no different! Leave us a message in the form below, or drop us a line on 01273 286 616