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The problem that most business owners face is not how they can manage and run their company or even how they initially set up a website, but how they can drive traffic to their website. Why? Not only have we now faced a plethora of misinformed advice, but we can also never be sure when or how Google might decide to change their complex algorithm. However, to rise above this overwhelming noise, understanding some basic principles will invaluably help you to increase customer traffic to your website. In addition, having a digital marketing agency on board will help you stay one step ahead of the game.
Seed has put together a list of 10 tips to help drive more traffic to your website. If you haven’t tried or implemented them already be sure to give them a go and see the positive effects they could have on the traffic to your website. However, if you are unsure of how best to apply these powerful tips get in touch and see if Seed could be the agency to help you!
Your brand is the way customers perceive you, so it is critical to be aware of your brand experience. Customers tend to return and use businesses that they are familiar with and recognisable branding is a key part of this. If your brand is consistent across your website and easy to identify, maybe due to a unique and distinguishable logo, it can help consumers feel confident about purchasing your products or services. Therefore, a businesses brand needs to be strong, representing who you are and why you are better than other competitors in order to drive traffic to your website.
Producing engaging content is great but if it is not highlighted by a powerful, attention-grabbing headline most readers will overlook it and move on. There are millions of other businesses trying to promote content on the web and in order to get consumers to stop and visit your website, you need to grab their attention in that very first line. A simple tip to follow is to state clearly and creatively what your reader will find in your content, don’t be vague! For best practice, write your content first and then decide on a rich and focused headline. Remember, across the world wide web, you can be a very little fish in a very big pond. If consumers are captivated in those first few words you are sure to drive more traffic to your website.
Another crucial technique that will drive traffic to your website is the use of engaging images. A powerful image can speak a thousand words! Your website should use images as an extension of your content to help visually tell a story that your readers can relate to. You want to take advantage of all aspects of content, with images forming a large part of this, to ensure they are all working together with the common goal to drive traffic to your website. An engaging image can speak for itself and can connect with your reader before they have had a chance to delve deep into the content copy. Not only do they look good, but images are captivating and persuasive too!
There is no such thing as too much content! As long as you are creating and writing regular content on your website you’ll keep your customers coming back for more. The more focused this content is the more engaged your audience will be, which will keep your business at the forefront of their minds when they return to search online. Regular content will also enable you to target additional keywords and the more focused keywords you target online the greater chance you have of search engines finding and ranking you! Finding your business ranking first page for content, which is then captivating to read, will drive more traffic again and again to your website.
Seed could speak to you about SEO for hours but to keep it short and sweet, in today’s digital world if you don’t implement SEO, quite simply, you’re doing yourself a disservice. Optimising your website and all of its content for search engines is an invaluable and worthwhile practice all businesses should be undertaking. SEO is a huge umbrella which includes many different topics and elements; image alt text, internal links, meta descriptions and canonical tags to name just a few! Making sure you have sound SEO in all of these elements will boost your online ranking and drive more traffic to your website.
Using social media channels to promote your content is a great tool to drive more traffic to your website. Social media feeds are quick paced and move incredibly fast, so you need to make sure you maintain a constant presence to prevent your content being lost. For short and snappy content, Twitter is ideal. For longer and more copy rich content, Facebook works best. And for inviting and eye-catching images, Instagram is widely popular. Social media is more popular now than ever before, taking full advantage of this will help you to drive traffic to your website.
Consumers now turn to the internet more and more to answer their questions, therefore, it is important that your business is providing the answers and responding promptly. Introducing an FAQ section to your website will not only connect with your audience but will set you above the competition, creating authority in the market and trust in the user. Creating FAQ content will also allow you to target longer tail keywords, which form the majority of web searches. Not only will you rank for these high search volume keywords, but you will be answering the questions your users are asking, both of which will drive more traffic to your website.
Mobile first! Google now places more importance on the mobile version of a website than the desktop version. It is therefore vital that your website is mobile-friendly and fully optimised for this indexing strategy. There is a whole range of factors that come into play here, but making sure images and text scale-down and the site can still load fast form the very basics. Google has released a mobile-friendly test tool to check your site, but if you still feel unsure about how best to tackle this optimisation a digital marketing agency can take the stress away! Having a website that works efficiently on both desktop and mobile will not only increase its likelihood of being ranked well by Google but will also drive more traffic to the site.
Like SEO, Seed could go into a lot of detail about the many advantages of PPC for your business. But, to again keep it short and sweet, PPC is an excellent way to drive traffic to your website, with more immediate effects. Paid ads can run in a variety of different formats and across many platforms, making them incredibly versatile for your business’s unique requirements. Unlike SEO, which uses long term planning strategies, PPC is more reactive, finding relevant users to bring to your site who share particular interests with your converting audience. Once the campaigns have been created you can simply turn them on and, like a switch, you will begin to see the traffic coming onto your site. Installing tracking software or Facebook pixels will also allow you to track and determine the effectiveness of your paid advertisements, making any adjustments required to continue their success.
Google Analytics is an incredibly valuable source of data on just about every aspect of your website, from the most frequently visited pages to your visitor demographics. Every business owner should keep a close eye on their Analytics data, using the information to inform and guide content and promotional strategies. Paying attention to what is or is not performing well on site will ensure you learn and adapt and continue to successfully drive traffic to your website. Like any challenge in life, we do not always succeed but making sure you can learn from mistakes and ultimately create positive results will see your business thrive amongst the consumers.
If you haven’t already make sure you try these top 10 tips to drive more traffic to your website and if you need some more expert advice, or require any of our services, don’t hesitate to get in contact with Seed! Fancy working with our team? Get in contact and apply today.