5 vital signs that you need to hire an SEO Agency
If you are thinking about making SEO (Search Engine Optimisation) part of your digital marketing plan in 2021, then you are in the right place! Of course, we would say that – we are a search specialist digital agency, right? Well let us explain our reasoning!
Does my business need SEO?
This is the age-old question and one that we get asked a lot. In short, the answer is yes your business does need it, and for a multitude of reasons.
Moving back ten years, keyword stuffing and various other black hat methods seemed to work. SEO was manageable in-house and required less time. Now, more and more, we hear of the demands of the ever-changing Google Algorithms updates. With new search behaviours challenging in-house staff to deliver measurable SEO success.
When you hire an SEO agency, you will have access to a whole team of SEO experts at your fingertips. Your business can stay in-line with SEO trends and ahead of competitors.
For more information on SEO, take a look at our page.
How do you find the right SEO agency?
We are under no illusion here at Seed at how saturated the digital market is. So, understandably the task of hiring an SEO agency can be a hefty one.
There are many good signifiers to consider when looking to hire an SEO agency that’s perfect for your business. In this blog post, I have explored five key issues your business may be experiencing and how SEO could help to reach your business goals.
1. Your website traffic has dropped
There are many reasons why your website traffic may have dropped – and unfortunately, in the fashion of Google keeping us all on our toes, it isn’t always a quick answer.
If your business has noticed a significant drop in website traffic, it could be down to technical issues behind the scenes. By hiring an SEO agency, you could have access to a team of technical SEO experts that will be able to uncover any potential issues.
With technical SEO covered, and a website that has good site health this can help improve your visibility in SERPs, thus increasing traffic to your website.
2. You have noticed increased competition with new entrants to the market
When Seed was first established in 2008, there was less competition from SEO agencies. Fast forward into 2021, and the competition is immense – with an agency on every corner. Sound familiar?
Incoming… the need to hire an SEO agency number 1!
As the need for a robust digital presence has increased, more businesses are investing in digital services. This has forced businesses to pivot their marketing efforts to adhere to the current and evolving consumer behaviour changes.
A recent study by Smart Insights revealed that 81% of people search online for a product or service, with Google holding the biggest market share. So, what does this mean for your business?
By adapting to the times and staying in-line with current trends, you can gain an edge over your competitors by utilising the new and emerging technologies that the digital market has to offer.
3. Your returning customers stay loyal, yet you’re struggling to obtain new customers
An ongoing debate is whether more importance should be placed on new vs returning customers. With returning customers, using Google Analytics we can collate consumer behaviour data to inform future strategies.
However, new customers bring about the opportunity for new business, thus a chance to grow.
SEO techniques such as content writing and keyword research can be great tactics to attract users based on their search, rather than interrupting their natural scrolling. This is generally done by creating targeted content specifically for your audience based on search trends and search demands.
4. You’re unsure of how to measure ‘organic’ success
“If you can’t measure it, you can’t improve it” – a mantra that is sung loudly in the digital arena. Good attribution is key to any marketing activities to measure how successful your efforts have been. The task, therefore, can be finding the right metrics to track.
If you are currently carrying out SEO tactics on your website but unsure how to measure them – you could be missing a huge opportunity to capitalise on the wins and improve the losses.
In hiring an SEO agency, you will have access to more data and metrics than you could ever want.
Any SEO work carried out will be informed by data-driven marketing to ensure the utmost effectiveness. All displayed in a bespoke report, you will be able to track key metrics such as users, sessions, keyword rankings, and more to show your website traffic rocket.
If something isn’t working? The data is there to be utilised, and the strategy can be pivoted to adjust. We love a challenge!
5. You don’t have the time to dedicate to the service
Running a business can be a challenge of its own; add to the mix the responsibility of managing digital activities – it becomes a lot harder.
SEO is a very effective marketing tactic to use when given the attention it needs.
I might have already mentioned that digital moves fast! But it’s a point worth labouring. With new Google Algorithm updates changing the way SERPs operates, it is now more important than ever to dedicate time to SEO. So, how can an SEO agency help?
SEO can need a bit of nurturing to harbour results, and with that comes time. Working with an agency can alleviate your time as a business owner. This allows you to focus on growing the business, thanks to the increase in traffic from SEO activities!
A round up of why to hire an SEO agency
In this blog, I have outlined potential issues that your business is facing and how SEO could help.
At Seed, we work with a range of businesses providing them with SEO support. If this is something that you think your business could benefit from, get in touch with us today!