Another month on, which means even more updates are coming your way from the digital world.
I have compiled this summary of my top picks for SEO, Social, PPC, and more, with some of my most exciting finds!
PPC
- Google Lets You Disable Targeted Ads & Keep Personalized Searches (Link)
- Google makes audio ads available for all advertisers (Link)
- Google Ads has 3 new reporting columns (Link)
- Google Ads releases 3 new video ad templates (Link)
- Google Analytics has discontinued store visits reporting (Link)
- Schedule PMax asset groups for seasonal campaigns (Link)
SEO
- Organic shopping listings are more critical than ever (Link)
- Google October 2022 Spam Update Completed (Link)
- Google unveils new visual shopping experience (Link)
Social Media
Tiktok
- Tiktok’s Pulse program helps creators get more revenue (Link)
- Tiktok releases smart performance campaigns (Link)
- Tiktok raises age limits for Tiktok live (Link)
- Tiktok releases new editing features (Link)
- New ‘Smart Performance Campaign’ with new ad formats powered by more data (Link)
Meta
- Meta adds new ways to improve engagement within groups (Link)
- Meta expands the ability to display NFTs on your profile to another 100 countries (Link)
- Branded content tags now available for all Reels creators (Link)
- Meta forced to sell Giphy by UK watchdog (Link)
- New types of Reels and video ads (Link)
- Meta ends support for Instant Articles
- Instagram is testing an in-app scheduling tool for posts and reels (Link)
- Instagram beats Tiktok for the most downloaded app of the last quarter (Link)
- Instagram is testing adding songs to your profile (Link)
- Increasing the number of ads you see on your profile feed (Link)
- Testing new ‘Achievement badges’ to incentivise Reels creators (Link)
- Twitter gets purchased by Elon Musk (Link)
- Twitter’s new API v2 to include Direct Messages Access (Link)
- Twitter’s New API with edited tweet feature is out now (Link)
- Twitter expands Campaign Planner To 15 More Countries (Link)
- Twitter is rolling out pop ups about sharing tweets instead of screenshots (Link)
Snapchat
- Snapchat+ users can now decide when their stories expire (Link)
- Music deals that allow you to add tracks to your pins (Link)
- Pinterest partners with the Louvre to advance its video content offering (Link)
- LinkedIn adds automatic captions to videos (Link)
- LinkedIn rolls out 3 page updates (Link)
- LinkedIn launched Document ads (Link)
YouTube
- YouTube Announces New Ad Options, Including ‘Moment Blast’ and Expanded Audio Placements (Link)
- YouTube premium gets large price hike in the US, UK and more (Link)
- YouTube Shorts now have Voiceover Feature like IG & Tiktok (Link)
- YouTube launches usernames for every YouTube Channel Owner (Link)
- YouTube launches new updated Analytics UI in YouTube Studio App (Link)
- YouTube extends Product Feeds to Discovery Ads (Link)
