Marketing Round Up – October 2022

Benjamin Davis

Benjamin Davis

October 18, 2022

3 mins read

Another month on which means even more updates and exciting things in the world of digital.

I have put together this summary of my top picks for SEO, Social, PPC and more with some of my most interesting finds!


  • Google image preview is live (Link)
  • Google Rolling out Site names and Updated Favicon Logos in Search Results (Link)

Social Media


  • TikTok will now let viewers turn on closed captions even if a creator doesn’t (Link)
  • TikTok is taking over as a search engine (Link)
  • TikTok has started offering a basic text-to-image AI generator directly in the app (Link)
  • TikTok is Testing a New ‘Nearby’ Feed (Link)
  • TikTok partners with Ticketmaster to allow people to purchase tickets in the app (Link)
  • TikTok improved shopping ads (Link)


  • Meta launches Advantage+ globally (Link)
  • Facebook rolled out a new “Page Experience” with new layout for pages (Link)


  • Instagram announced every video under 15 minutes is considered now reels (Link)
  • Instagram’s new payment feature allows users to buy products via DMs (Link)
  • Instagram Expands NFT Display Options to More Than 100 Regions (Link)
  • Instagram testing “Achievement Badges” to Incentivise Reels Creators (Link)


  • Twitter blames revenue drop in Q2 2022 on Elon Musk (Link)
  • Twitter is close to launching its new audio tab which will feature podcasts and Spaces both live and recorded (Link)


  • Snapchat brings a web version of the app after a decade (Link)
  • Snapchat released Family Centre which allows parents to see who teens are engaging with on the app (Link)


  • Pinterest adds in-app purchases to allow users to buy directly from Pinterest (Link)


  • The LinkedIn Business manager is now in public beta (Link)
  • LinkedIn carousels are coming soon (Link)
  • LinkedIn adds a new link sticker (Link)
  • LinkedIn adds the ability to pin comments (Link)
  • LinkedIn testing a human-curated discovery feed (Link)


  • Google Ads Editor now supports Discovery ads (Link)
  • Google Ads API version 11.1 released (Link)
  • Google’s Display Ads get better and more personal with New Ad Tech (Link)
  • Google Ads to Discontinue Content Targeting For Youtube Conversion Campaigns in 2023 (Link)
  • Google Data Studio now known as Looker Studio (Link)


  • WhatsApp will finally let you hide your online status (Link)
  • YouTube launches new updated Analytics UI in YouTube Studio App (Link)
  • WordPress 6.1 Scheduled to launch in November 2022 (Link)
  • Bing is getting an AI-Image generator added to the search engine (Link)

Microsoft is launching Graphic Design App “Designer” to Compete with Canva (Link)

Are your marketing efforts aligned with the changes in the industry?

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