Adopting trends to drive brand awareness on Tiktok

A common challenge with financial services is that it’s often perceived as uninteresting, or at worse, boring. So for a modern accounting firm that deals with a new generation of clients, it’s  important to establish its relevance and relatability alongside its credibility. For this reason, we developed a Tiktok content strategy that is based on current trends and memes that speak directly to influencers and digital creators.

We developed content pillars that covered the relatable struggles of the target audience – from brands negotiating down their costs, the difficulty of keeping on top of their finances, or the need to hype themselves up for another day of content creation. We also peppered in some educational accountancy content, while still keeping to the interests of the target audience.

But we didn’t stop at ideation. We brought all of these content pillars to life with regularly scheduled filming sessions. We engaged Seed’s wider team as talents, wrote scripts, sourced props, and did post-production editing. We collaborated closely with the StarBox team to ensure everything – from the post caption to the music snippet – matches with the brand’s identity.

Every month, we took the opportunity to roll out various creative experiments. We tested different content styles (filmed footage vs. meme templates), formats (video vs. carousel vs. image), audio setting (owned vs. trending), and more. With each new post, we uncovered interesting insights that allowed us to take our content further.

Within 3 months of regular posting, we have seen positive growth across all metrics on Tiktok. We have generated over 20,000 video views and continue to have a healthy increase in engagements month-on-month. Our creative experiments have allowed us to deliver valuable audience insights that have set the foundation of the brand’s ongoing social media activity. On top of it all, the team at Seed and StarBox had a great time brainstorming fun and exciting content for us to also produce and shoot.

You can view StarBox’s Tiktok page here.