What are Google Local Inventory Ads?
Google Local Inventory Ads are a great way to drive foot traffic into your brick-and-mortar store by advertising your local inventory and providing customers with directions to the nearest store.
Stores that are already running Google Shopping ads can significantly benefit from expanding their marketing strategy to include local inventory ads.
Local inventory ads appear when a potential customer makes a search on Google for something “near me” or “local”. Once the search is made, the customer will see listings for those products and will be able to see if the retailer has that product in stock near them.
Key benefits of different local storefronts
Merchant-hosted local storefronts have one key factor that would be largely influential in retailers opting to use these storefronts over Google-hosted storefronts. Due to them providing the retailer or PPC agency running these ads with the ability to track the entire customer experience. This allows the retailer to remarket the product to the customer via Google Display Network if they drop-off on their way through the funnel.
Google-hosted local store fronts also have one key benefit that can lead retailers to choose them over merchant-hosted local store fronts. This is the ability to show your ads and provide a streamlined user experience without taking the customer away from Google. This can be especially beneficial if your website is not as intuitive as a Google-hosted local storefront would be. It can also lead to better conversion rates as customers are likely to trust Google and may not trust your website the first time they visit.
Why you should be using Google Local Inventory Ads
Promote your local store inventory – Let your customers know that your bricks and mortar store has the product’s that their searching for on Google, as they are searching for it.
Bring your local shop online – Opt to use either a merchant-hosted local store front or a Google-hosted local store front as a robust and reliable digital platform to showcase the products you have in stock.
Measure the performance – Track and monitor the performance that your ads have on in-store foot traffic and sales.
Who’s eligible for Google Local Inventory Ads?
Currently Google Local Inventory Ads are available for retailers who have brick and mortar stores in Australia, Brazil, Canada, Denmark, France, Germany, Sweden, Switzerland, the UK and the US.
