Scaling Home Renovation Enquiries with Paid Social

With no previous social advertising in place, this was a blank slate – and a unique opportunity for Seed to build a strategy from the ground up.

We started by using proven insights from My/Architect’s paid search campaigns – identifying top-performing keywords, locations and messaging that had already been driving results, providing us a strong foundation to inform the social strategy.

Next, our design team developed a sleek visual identity tailored for social. Drawing inspiration from My/Architect’s clean, modern branding and high-quality project imagery, we created content that was both eye-catching and true to the brand’s personality.

The social team brought the creative to life with scroll-stopping ads that not only looked great, but resonated with the right audience. Alongside this, we built a seamless funnel strategy to guide potential clients from discovery to enquiry, using precise targeting and messaging to drive action. Launching the first ads within a month was a key milestone, and seeing leads roll in soon after made it all the more rewarding.

Over the following six months, we tested and optimised continuously. Key tactics included:

• Location targeting to identify areas with the best return on investment
• Messaging experiments to uncover what drove the most clicks
• Creative iteration based on top performers to continually improve results

OOH support, utilising digital channels to support localised out of home campaigns”

We saw an impact almost instantly, landing the first lead within just 3 days. From the first week of launching the campaign ’til the end of the 6-month test period, we saw an incremental growth:

• 588% increase in link clicks
• 525% increase in leads generated
• And over 300k reached throughout

The speed and calibre of results exceeded expectations. With Meta’s precise targeting, we connected My/Architect with homeowners actively planning renovation and extension projects – the kind of leads Harry and his team were excited to take on.

What began as a six-month test soon became a long-term partnership. Impressed by the quality of assets, messaging and results, My/Architect has become a long term partner now exploring further digital channels as a long term avenue to engage high quality clients.