Let’s start the conversation
If you have a project in mind or are looking for support with your marketing efforts, let us help.
+300%
Revenue
+200%
Conversions
+300%
ROAS
InvestIN Education is a UK-based provider of immersive career experience programmes designed for students aged 15–18. Their mission is to bridge the gap between classroom learning and real-world careers by offering hands-on summer experiences. With over 15 distinct courses, students gain practical insights into future professions while also earning UCAS points that strengthen their university applications.
As the business scaled its marketing activity across Meta, Google, TikTok and LinkedIn, it became clear that a more accurate, integrated view of performance was needed. InvestIN faced ongoing attribution discrepancies between platforms, with Google Ads and Paid Social often both claiming credit for the same conversions. This created uncertainty around true return on ad spend (ROAS) and hindered confident budget allocation.
We introduced Northbeam as an attribution platform to unify reporting across PPC and Paid Social. The first step was mapping and aligning attribution models, extending data visibility beyond the default 14-day window to capture the full customer journey. With UTM parameters cleaned and custom dashboards built, we could finally compare in-platform data with Northbeam’s cross-channel analysis.
This revealed critical insights: TikTok and LinkedIn often appeared underwhelming when judged solely by platform reporting, yet Northbeam showed that these channels contributed fractional conversions and incremental revenue. With this clarity, we reallocated spend, switching off underperformers such as LinkedIn, while redistributing budget to stronger channels like TikTok. We also used Northbeam to optimise campaigns that seemed weak in-platform but delivered value when tracked holistically.
The shift to unified attribution dramatically reframed performance. Between February and April 2024, Northbeam showed that InvestIN’s paid media efforts were delivering far greater returns than platform-reported data suggested. This gave the client confidence to scale activity across regions and platforms with a more accurate picture of value.
These results established a more reliable foundation for decision-making, allowing InvestIN to allocate budgets more effectively and explore new platforms such as Snapchat with confidence.
We are specialists. We don’t try to be everything to everyone. Instead, we focus on delivering our core specialties where we can have the biggest impact.
Unlocking Growth with a Tailored LinkedIn Strategy
Driving Conversions with LinkedIn Message Ads
Scaling Meta growth with Advantage+ Sales Campaigns
+588%
Link Clicks
+525%
Leads Generated
Scaling Home Renovation Enquiries with Paid Social
Adopting trends to drive brand awareness on Tiktok
+170%
Purchases from key target audience segment (UK)
+383%
Purchases (US)
Snapchat Brand Expansion & Audience Discovery
Driving festive performance with a low-cost UGC strategy
Turning local insight into national Paid Social impact
How we increased non-brand clicks by 411%
Optimising Costs of Meta Lead Generation Campaigns
Seed is a trading name of Seed Publicity Ltd. Company number 9526599.
