Driving festive performance with a low-cost UGC strategy

We identified user-generated content (UGC) as a strategic lever: content that feels relatable, authentic, and high-performing on Paid Social. But instead of producing expensive influencer content, we looked for a scalable, budget-friendly route.

We partnered with Influee: a platform that connects brands with creators at low cost and briefed a small group of influencers to create festive, family-oriented UGC focused on two hero products: personalised Christmas sacks and decorations.

Key elements of our approach:

• Nine videos were sourced for a fraction of typical influencer fees, making room for broader creative testing
• Each creator delivered multiple versions to support message variation and campaign agility
• Messaging was adapted mid-campaign to support Black Friday urgency
• A three-stage paid strategy (awareness, consideration, conversion) was used to guide traffic through the funnel

Within a single month, the UGC campaigns delivered a marked uplift across impressions, traffic and attributed revenue while keeping production costs minimal.

• 2–3x higher engagement was achieved across all ad sets, with several UGC creatives outperforming historical averages.
• 800% revenue growth was generated compared to the cost of sourcing and producing the content.
• 1,400% ROI validated UGC as a high-leverage format during peak season.

This approach not only proved the value of low-cost, high-performing content – it also laid the foundation for integrating UGC into PGS’s year-round Paid Social strategy.

The success of this campaign also reinforced the importance of agility: adapting creative in real time, aligning messaging to consumer mindsets, and pairing relatable content with structured performance strategy.