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If you have a project in mind or are looking for support with your marketing efforts, let us help.
6+ hours
Branding Workshops
10+
New Logo Variations
50+ hours
Creative work over all channels
Ben Simpson Furniture is an environmentally friendly e-commerce furniture shop, manufacturing premium wooden furniture. Sustainability is at the heart of everything they do, from using certified Northern Scandinavian Pine to delivering exceptional customer service with lifetime product guarantee.
With Seed’s mission to grow companies with similar emphasis on environmental preservation, we embarked on a partnership together in Q2 of 2023. We started off with a Sustainability Workshop, followed by a Brand Project, which then paved the way for a more cohesive digital marketing strategy including Paid Social and SEO.
The brand project was composed of two phases: phase 1 was a complete brand audit, while phase 2 was all about brand development. We first identified internal and external branding assets, finding opportunities to build visual identity and tone of voice. We also held a workshop to get to know the founders better, understanding their vision for the brand, as well as their preferences.
We then set out to work. This included updating the brand logo which has remained the same since its inception 10 years ago, as well as finding the best font and putting together a colour palette that can easily be applied across all brand assets. In addition, we developed the brand’s tone of voice, highlighting do’s and don’ts for marketing copy and introducing catchy new taglines among other things.
Working closely with the founders, Seed helped build a refreshed brand identity for Ben Simpson Furniture that we delivered in the form of a Brand Book. The intention is for the Brand Book to be the foundation of all future marketing efforts of the company, across various branding assets like the website, packaging, email marketing, social media, and more.
We had successfully helped the founders to find their brand’s distinct voice, one that would hopefully take them through to the next decade.
You can view the brand’s website here and Instagram page here.
We are specialists. We don’t try to be everything to everyone. Instead, we focus on delivering our core specialties where we can have the biggest impact.
How we increased non-brand clicks by 411%
Optimising Costs of Meta Lead Generation Campaigns
Strengthening paid and organic social media strategy to generate more sales
+137%
E-Commerce Sales
+140%
Revenue
Developing seasonal and evergreen campaign strategy for optimal sales.
How we re-researched, re-wrote and re-optimised over 400 pieces of content ready for a new website launch.
+301%
Monthly Instagram Engagement
-97%
CPC
Creating a social strategy to increase engagement and contribute to brand growth.
Building brand identity on Instagram and engaging the LGBTQ+ community
How we increased website sales by 20% in just one month.
How we increased revenue by 1,029% while reducing cost per click by 38%.
Using a multichannel social media strategy to grow and nurture fans
Seed is a trading name of Seed Publicity Ltd. Company number 9526599.
