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We started working with Tutor House, now a leading private tutoring agency in London, in August 2012 – just 6-months after the company was founded.
Initially, our challenge was to completely optimise a brand new website with no Domain Authority or previous SEO equity for some of the most targeted keywords in a highly-competitive, emerging industry.
Our strategy was to fix all the technical issues with the website, optimise every single page for the right keywords and then start an ongoing content strategy to create new landing pages for new keywords and blogs that attracted powerful backlinks.
By far our most success with Tutor House has come from ongoing PR campaigns where we wrote and distributed press releases to key education journalists for local, regional, national and online publications.
These editorial mentions not only raised awareness of Tutor House as a leading private tutoring agency in London but also gave powerful backlinks from some of the most authoritative websites in the world.
Over PR coverage included a weekly column on The Huffington Post, editorial mentions in The Times, BBC News, ITV News, The Guardian, The Independent, Education Weekly, The Evening Standard and The Good Schools Guide, as well as many more online publications.
To date, Tutor House continues to be another success story for Seed Publicity. Proudly, we have helped Tutor House to become one of London’s leading private tutoring agencies.
“Working with Seed has been wonderful. The team have achieved page 1, position 1 rankings in Google for more than 40 of our targeted keywords; we’ve even been featured on the BBC and ITV, and into every national newspaper. Seed have done a fantastic job from SEO to PPC, PR to email marketing. I couldn’t have asked for more – a brilliant company.”
Alex Dyer, Director