Increased revenue by 780% by optimising creative retargeting through Paid Social.
increase in revenue
increase in ad engagement
How we used creative retargeting to increase revenue by 780%
Skin Shop is one of the UK’s leading naturally derived skincare companies, creating unique and effective skincare products for problem skin. Skin Shop approached us in April 2020 looking to increase online presence and drive non-branded sales across all of its skincare products through the use of Paid Social campaigns and Pay-Per-Click advertising alongside SEO.
Our challenge was to overhaul all of its SEO, PPC & Paid Social activity to create a fresh approach that would increase sales while hitting a minimum 400% return on ad spend.
Previous PPC activity was strong against branded terms, where competitors would bid on branded product names. Therefore, the majority of the account’s spend was used to protect branded terms rather than targeting a cold new audience.
We complemented the organic activity Skin Shop was creating through its skin condition lead product structure while also taking into account its use of blogs and advertorials.
We used PPC to drive high intent users searching for products then layer a retargeting approach based on user actions and engagement on Paid Social. This allowed us to use and leverage data to our advantage, to define intent and re-approach users based on multiple levels of interaction.
To create the best user touch points we utilised multiple placements across Facebook & Instagram, making use of placements such as Stories, In-video & Carousel and using dynamic copy to deliver a creative use of storytelling, which could be highly tailored to which individual product a user had shown most interest in.
Since supporting Skin Shop’s Paid Social channels through our strategic approach there has been a large increase in results.
- 780% increase in revenue
- 790% in purchases
- 560% increase in ad engagement
- 9% decrease in CPC
Our diligent approach to audience targeting helped it exceed all industry and sector benchmarks for engagement.