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Fleetway Travel are a multi-award winning travel company specialising in sourcing bespoke holidays at competitive prices. They wanted us to promote their latest holiday deals to their target audience via Google Ads. The target ROI was 100% each month for the business.
After the initial research stage was completed, we did a ‘deep dive’ into their Google Ads account to see how it was currently structured, what campaigns were running and their targeting methods. From this we were then able to make informed decisions based on improvements we could look with an aim at hitting (and exceeding!) their 100% ROI target.
Firstly, we decided that in order to make sure the Google Ads account was being managed efficiently we would restructure the account as a whole. We completely restructured their Google Ads account, replacing their broad campaigns with our own highly targeted, well researched and optimised campaigns.
This would then reduce spend, and attract the right visitors to the site.
From there we used a highly-targeted approach with daily campaign management. PPC wins in the travel industry are notoriously difficult because of the nature of how people search online – everyone’s out for a deal, travel agencies work on reputation and customers tend to stick with what they know.So, converting new visitors on their first-click / first visit was our ultimate challenge, and one that we took on with gusto!
Once we had set up onsite tracking, phone call tracking and sales attribution we were already miles ahead of what their previous agencies had achieved. For the first time the team at Fleetway were able to understand where their ad spend was going, and what it was generating the business in return on ad spend.
“Working with Seed has been an absolute pleasure. They took the time to understand our business and it felt like they were an extension of our own marketing department. They consistently deliver great results and ROI thanks to their dedication. Their passion for digital marketing is evident.I would highly recommend working with this incredibly passionate and knowledgable team!”
Tania Ross, Marketing Director