Adopting a holistic social strategy to increase engagement and contribute to brand growth
Monthly Instagram engagement
Improvement in CPCs across account
Site users with social as a source
Case furniture is a contemporary furniture design company with a vast collection of products created by world – renowned designers and skilled manufacturers. Their catalogue of furniture and accessories features award-winning products, with a focus on creating timeless designs that are made to last. Case Furniture supplies a vast range of retailers both online and in-store with furniture and accessories around the world.
Case Furniture partnered with Seed in 2022 with the goal to increase growth and engagement across both paid and organic social. In addition to social media, Seed Manages their Paid Search activity, as well as some parts of their SEO. As a team, we work towards the joint goal of increasing revenue growth and brand awareness.
Our social media strategists worked closely with our in-house creative team to develop a social media strategy that delivers a strong brand presence. We paired their product photography with clean, modern graphics as well as a casual yet refined tone of voice. This approach reflects the brand’s design-led philosophy to contemporary home furnishing, sparking interest amongst pre-existing and new audiences.
Seed grew the Case Furniture account with its holistic, cross-channel approach. Our organic posts are bringing in a regular stream of engagement from existing followers and also encouraging new page likes (63% increase in monthly Instagram impression). In addition to managing their day-to-day social media posts, our paid social campaigns have expanded reach and generated revenue (86% improvement in CPMs). Within the first three months of working together, we established social media to be among the top drivers of website traffic.
You can view Case Furniture’s Instagram here (still actively managed by Seed).