Our SEO Strategy Service
You will usually find that the foundation of many successful marketing activities is a solid strategy. With digital marketing moving so quickly, it can become easy to fall behind the latest trends, industry updates, and new SEO tactics.
A clear and concise SEO & content strategy can outline key tasks to help hit your business’s key objectives and goals.
Optimising product performance to improve efficiency
See how we tested product images in Google Shopping
Developing Seasonal and Evergreen Campaign Strategy for Optimal Sales
Phase 1: Research & Discovery
The strategy that we form is driven by data. Here, we will look at industry trends, current keyword rankings, aspirational keyword rankings based on competitor analysis, and audience research. By deep-diving into the above, we can then consolidate a strategy that will achieve the SEO goals for the business.
Collaborating with all three services – the depth of knowledge and data expands. We can share PPC findings on best converting keywords and provide the PPC team with search volume information to inform potential new campaigns and landing pages.
Working with the client, we put together tangible and measurable goals. In doing so, we can have key KPI milestones to hit along the way to measure success!
In conclusion, the research phase of the work looks to audit the current SEO performance and help us to understand your brand in more detail. This phase could be considered the most important, as everything learnt here gives us the ‘why’ in our strategy.
Phase 2: Collating the SEO Strategy
Our covers the strategy phase of our SEO approach – where we can really get stuck in!
The strategy phase is a crucial element of the SEO service and consolidates our findings from our research phase into a tight deliverable 6-month strategy. Here, we determine what we would like to achieve based on the business’s targets set.
Throughout the month, each team member will refer back to the strategy in guidance of upcoming tasks. At Seed, we build this strategy alongside the client. With our research findings and the client’s business input – the strategy is formed. We operate on full transparency, so the strategy is shared and regularly updated working with you. So, if you want to see our progress or make recommendations, you can at any point.
An SEO Strategy is the outline of SEO work that needs to take place in order to improve search rankings. This can be anything from 3 month, 6 month or even 12 month plans. At Seed, we break our SEO Strategy down into 3 key stages; Research & Discovery, Strategy & Implementation.
A definitive SEO strategy forms the backbone of our work at Seed. Whether this is for PPC, Paid Social, or SEO – a strategy is imperative.